In 2017, the Focus AV founders decided a shake up in the commercial AV industry was needed. Tired of seeing clients burdened with clunky, unnecessary and costly equipment, they decided to start a company that does things a little differently. Focus AV was born - an AV company committed to the user experience, innovation and top-notch customer support. Here at Focus AV we don't just keep up with technology trends - we set them. We don't just want to be your AV provider - we want to be your partner. We've now built a team of over 20 dedicated staff who share our vision and passion. We're not content resting on our laurels, either. As we continue to grow, we push the envelope to meet your changing needs. And if anything ever goes wrong, we'll be there to support you every step of the way.
give you the support you need from first enquiry to final sign-off – and beyond | integrate ourselves into your team and share our expertise, so the value we deliver lasts long after we’ve left | always find a way forward, because we are solutions focused and giving up simply isn’t part of the Focus DNA |
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challenge ourselves to never accept the status quo – AV technology is constantly evolving, so conventional ideas need to evolve too | be proactive – we’re big on planning but flexible enough to manage the unexpected |
‘We’re here to end workplace frustration and provide a fun and efficient experience for all users.’
Colin Tross
Managing Director
At Focus AV we can talk about tech all day, but we firmly believe you shouldn’t have to. Which means, we design and install AV systems that become a seamless part of how you do business, not an endless talking point. When AV drops out of your workplace chatter, we know it’s doing its job.
David joined our team in 2023, bringing with him a wealth of experience and expertise to the role of Service Manager. His arrival marked a significant enhancement in our service delivery capabilities. With a focus on efficiency and customer satisfaction, David has implemented several innovative strategies that have streamlined our operations and improved client experiences.
In 2023, our team was fortunate to welcome Matthew, who stepped into the pivotal role of Projects Manager. With an impressive track record in project management, Matthew brought a wealth of experience and a fresh perspective to our operations. His analytical skills, combined with an innovative approach to problem-solving, have been instrumental in driving our projects forward.
Part of our team since 2020, Corey is a fast learner with a strong commitment to customer satisfaction. He helps us provide our clients with functional and aesthetically pleasing equipment. So they can achieve the AV goals envisioned for each space.
Outside of work, Corey enjoys spending time with his partner, and playing football and video games with his friends.
Jake’s been a dedicated member of our installation team since 2022. His commitment to achieving high levels of customer satisfaction means he fits right in at Focus AV. His enthusiasm and eagerness for all things AV make him a pleasure to work with. For us – and our customers.
He spends his downtime playing guitar, breakdancing, collaborating on creative projects and socialising with his friends.
Rhys is a qualified electrician who’s been with Focus AV since 2019. As our tallest team member, he can usually reach anything on site without needing a ladder! Joking aside – he’s seriously efficient and a true problem solver. If we encounter a tricky situation, we can always depend on him to find a way through.
Away from work, he loves to go camping but his #1 passion is surfing.
Michael has had the same approach to his work since he joined Focus AV. He never gives up and will do whatever it takes to solve an issue. He spends hours tapping away at his keyboard, creating code to bring new AV systems to life. But he loves a dad joke, and is extremely friendly, which means he’s great away from the keyboard too.
Drew joined our team in 2020. As a project manager, he oversees the scheduling that keeps our projects running smoothly. And he’s the liaison point for customers – and technicians. Drew’s friendly nature makes him easy to deal with. He is level-headed under pressure and excellent at keeping communication channels open.
Away from work, Drew’s a keen surfer who also loves relaxing with his wife and kids.
Nathan has taken care of our sales, pre-sales design, and relationship and account management since 2018. He spends his workdays meeting people across different organisations and roles. Then he problem-solves their AV tech issues to find realistic and intuitive solutions. He has a close working relationship with our whole team.
Nathan’s an avid video gamer. But he’s happiest hanging out with his family (and Labradoodle).
Brooke’s been an invaluable member of our team since 2018. We rely on her to keep our accounts running smoothly. She also manages our payroll and, luckily for us, her favourite part of the job is working with amazing people.
When she’s not crunching our numbers, Brooke is happy to head to a CrossFit session. Or stay home and get stuck into some renovating. She loves any opportunity to travel with her family.
Don’t tell Colin, but we call him *The Encyclopedia*. His deep curiosity about technology started as a kid when his dad gave him some old audio equipment to play with… He took it apart. Then re-built it. Until he could understand what made it tick. He’s been doing the same thing with technology and systems ever since.
As a hands-on Managing Director, Colin is always ready to field curly questions. Happy to share his (encyclopaedic) knowledge. And quick to laugh – especially at himself.
Like to know more about how we can help with your next AV project?